Web Analytics Career Guide: From Zero To Hero In Five Steps!
Occam's Razor
JUNE 6, 2011
Having been around the block several times in several roles on all sides (practitioner, consultant, team leader, vendor, advisor) I've distilled the web analytics field into four distinct roles. Neither one of these sets of tools is superior or inferior, no matter what some silly vendors and some sillier consultants will tell you.
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