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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

What is business analytics? Business analytics is the practical application of statistical analysis and technologies on business data to identify and anticipate trends and predict business outcomes. The discipline is a key facet of the business analyst role. Business analytics techniques.

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Data analytics is a task that resides under the data science umbrella and is done to query, interpret and visualize datasets. Business users will also perform data analytics within business intelligence (BI) platforms for insight into current market conditions or probable decision-making outcomes.