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Three Types of Actionable Business Analytics Not Called Predictive or Prescriptive

Rocket-Powered Data Science

Decades (at least) of business analytics writings have focused on the power, perspicacity, value, and validity in deploying predictive and prescriptive analytics for business forecasting and optimization, respectively. Now that we have described predictive and prescriptive analytics in detail, what is there left?

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Overview: Data science vs data analytics Think of data science as the overarching umbrella that covers a wide range of tasks performed to find patterns in large datasets, structure data for use, train machine learning models and develop artificial intelligence (AI) applications.