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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

What is business analytics? Business analytics is the practical application of statistical analysis and technologies on business data to identify and anticipate trends and predict business outcomes. The discipline is a key facet of the business analyst role.

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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

Data analytics draws from a range of disciplines — including computer programming, mathematics, and statistics — to perform analysis on data in an effort to describe, predict, and improve performance. What are the four types of data analytics? Data analytics vs. business analytics.