Business Analytics Deep Learning Marketing Predictive Modeling 
CIO Business Intelligence
JUNE 7, 2022
More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns. In business analytics, this is the purview of business intelligence (BI). Data analytics vs. business analytics.
datapine
AUGUST 14, 2019
Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights. But being an inquisitive Sherlock Holmes of data is no easy task. Source: mathworks.com.
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