Business Driver Measurement Risk Uncertainty 
The Unofficial Google Data Science Blog
DECEMBER 4, 2019
This classification is based on the purpose, horizon, update frequency and uncertainty of the forecast. A single model may also not shed light on the uncertainty range we actually face. These characteristics of the problem drive the forecasting approaches.
Alation
SEPTEMBER 29, 2021
It’s been one year since we’ve started publishing the Alation State of Data Culture report, and uncertainty still remains the only sure thing. On the other hand, for organizations with top-tier data cultures, 73% were aware of this critical, competitive risk. Measure and continually refine processes. Have a strong data culture?
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