Remove Business Objectives Remove Consulting Remove Measurement Remove Slice and Dice
article thumbnail

The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. The key is knowing what your business objectives are. Helpful post: You Are What You Measure, So Choose Your KPIs (Incentives) Wisely! ]. You need to slice! You need to dice!

Analytics 150
article thumbnail

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. The post will end with a Web Analytics Measurement Framework. Business Objectives: This is the answer to the question: "Why does your website exist?" The objectives must be DUMB : Doable.

Metrics 138
article thumbnail

What is the Business Intelligence Cycle?

Jet Global

Virtually every business on the planet has some kind of reporting mechanism in place–even if it’s just a simple set of off-the-shelf printouts that come from basic accounting software. These four stages are the “business intelligence cycle.” Let’s look at these four phases of the business intelligence cycle.