Business Objectives Consulting Metrics Slice and Dice 
Occam's Razor
JANUARY 12, 2015
At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.
Occam's Razor
APRIL 19, 2010
"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Business Objectives: This is the answer to the question: "Why does your website exist?"
Jet Global
DECEMBER 7, 2021
Virtually every business on the planet has some kind of reporting mechanism in place–even if it’s just a simple set of off-the-shelf printouts that come from basic accounting software. These four stages are the “business intelligence cycle.”
Expert insights. Personalized for you.
150 
Let's personalize your content