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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. A KPI is a metric that helps you understand how you are doing against your objectives. The key is knowing what your business objectives are. You need to slice! You need to dice! Repeat after me: Slice, dice, drill!!

Analytics 150
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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. Business Objectives: This is the answer to the question: "Why does your website exist?" " Or: "What are you hoping to accomplish for your business by being on the web?" Dimensions.

Metrics 138
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What is the Business Intelligence Cycle?

Jet Global

Virtually every business on the planet has some kind of reporting mechanism in place–even if it’s just a simple set of off-the-shelf printouts that come from basic accounting software. By brainstorming a list of questions in advance, you can begin to determine whether you should include data enrichment as part of your overall BI strategy.