Business Objectives, Customer Analytics, Data Strategy and Structured Data

Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

MARCH 26, 2024

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data.

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Data Strategy Strategy Data Warehouse Prescriptive Analytics

Data Leaders Brief

Create an end-to-end data strategy for Customer 360 on AWS

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