Business Objectives, Customer Analytics, Metrics and Structured Data

Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

MARCH 26, 2024

In 2022, AWS commissioned a study conducted by the American Productivity and Quality Center (APQC) to quantify the Business Value of Customer 360. The following figure shows some of the metrics derived from the study. increase in customer lifetime value, 25.3% Organizations using C360 achieved 43.9%

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Create an end-to-end data strategy for Customer 360 on AWS

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