Business Objectives Data Collection Metrics Slice and Dice 
Occam's Razor
JANUARY 12, 2015
At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.
Occam's Razor
APRIL 19, 2010
"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Business Objectives: This is the answer to the question: "Why does your website exist?"
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