Remove Business Objectives Remove Data Strategy Remove Prescriptive Analytics Remove Strategy
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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data. To do this at scale, you have to use AI/ML services for decision-making.

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What Is Data Intelligence?

Alation

Under an active data governance framework , a Behavioral Analysis Engine will use AI, ML and DI to crawl all data and metadata, spot patterns, and implement solutions. Data Governance and Data Strategy. In other words, leaders are prioritizing data democratization to ensure people have access to the data they need.