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What is the Business Intelligence Cycle?

Jet Global

Virtually every business on the planet has some kind of reporting mechanism in place–even if it’s just a simple set of off-the-shelf printouts that come from basic accounting software. Reporting is important, but BI has the potential to generate the kind of meaningful insights that lead to competitive advantage.

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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. The key is knowing what your business objectives are. You need to slice! You need to dice! Repeat after me: Slice, dice, drill!! And you'll be miserable.

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