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Predictive Analytics: 4 Primary Aspects of Predictive Analytics

Smart Data Collective

Predictive analytics, sometimes referred to as big data analytics, relies on aspects of data mining as well as algorithms to develop predictive models. These predictive models can be used by enterprise marketers to more effectively develop predictions of future user behaviors based on the sourced historical data.

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Seven Steps to Success for Predictive Analytics in Financial Services

Birst BI

An analytics alternative that goes beyond descriptive analytics is called “Predictive Analytics.”. Predictive Analytics: Predicting Future Outcomes. While descriptive analytics are focused on historical performance, predictive analytics are about predicting future outcomes.