Variance and significance in large-scale online services
The Unofficial Google Data Science Blog
JANUARY 14, 2016
In each case, users engage with the service at will and the service makes available a rich set of possible interactions. As with any enterprise, the goal of the service provider is to better satisfy its users and further its business objectives. It is certainly true that for any given effect, statistical significance is an SMOD.
Let's personalize your content