Business Objectives, Metrics, Prescriptive Analytics and Structured Data

Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

MARCH 26, 2024

In 2022, AWS commissioned a study conducted by the American Productivity and Quality Center (APQC) to quantify the Business Value of Customer 360. The following figure shows some of the metrics derived from the study. Plan on how you can enable your teams to use ML to move from descriptive to prescriptive analytics.

Data Strategy

Data Strategy Strategy Data Warehouse Prescriptive Analytics

Data Leaders Brief

Create an end-to-end data strategy for Customer 360 on AWS

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