Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Business Objectives: This is the answer to the question: "Why does your website exist?"

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Occam's Razor

JANUARY 12, 2015

Even if you are in the super-jaded category, this will help you present something to your boss's boss that will get them to finally understand what you do! At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. That is as simple as it gets.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Jet Global

DECEMBER 7, 2021

Virtually every business on the planet has some kind of reporting mechanism in place–even if it’s just a simple set of off-the-shelf printouts that come from basic accounting software. These four stages are the “business intelligence cycle.”

Business Intelligence 52

Business Intelligence Slice and Dice Recreation/Entertainment Reporting 52