Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets
Occam's Razor
APRIL 19, 2010
"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Business Objectives: This is the answer to the question: "Why does your website exist?"
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