Remove Cost-Benefit Remove Marketing Analytics Remove Metrics Remove Prescriptive Analytics
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The Gartner 2021 Leadership Vision for Data & Analytics Leaders Webinar Q&A

Andrew White

With a success behind you, sell that experience as the kind of benefit you can help improve. As with offensive policies, too many firms mistake hygiene metrics such as the number of records cleaned up versus the impact on outcomes as the measure of success, with risk I would wary of the same mistake. Thanks for the overview Andrew.