Remove Cost-Benefit Remove Marketing Analytics Remove Prescriptive Analytics Remove Testing
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The Gartner 2021 Leadership Vision for Data & Analytics Leaders Webinar Q&A

Andrew White

With a success behind you, sell that experience as the kind of benefit you can help improve. Storytelling is a nice one to use early on to test the approach. On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc.