Customer Analytics, Data Collection, Data Processing and Data Strategy

Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

MARCH 26, 2024

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data. This is aligned to the five pillars we discuss in this post.

Data Strategy

Data Strategy Strategy Data Warehouse Prescriptive Analytics

Data Leaders Brief

Create an end-to-end data strategy for Customer 360 on AWS

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