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The Foundations of a Modern Data-Driven Organisation: Gaining a Clear View of the Customer

Cloudera

At the nucleus of such an organization is the practice of accelerating time to insights, using data to make better business decisions at all levels and roles. In the first of two blog posts, we delve into customer analytics to examine where data makes a difference in delivering an exceptional customer experience. .

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Is It Time to Jump-Start Your Data Offense?

Juice Analytics

Legendary analytics guru Thomas Davenport takes a more neutral stance in his Harvard Business Review article What’s your Data Strategy? But at Juice, we’re all about building data products. That’s an offensive data strategy (we’re with you Jack Dempsey, June Jones, Mike Leach, and Mike D’Antoni).

IT 69
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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data. This is aligned to the five pillars we discuss in this post.