AWS Big Data

MARCH 26, 2024

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data. This is aligned to the five pillars we discuss in this post.

Data Strategy 69

Data Strategy Strategy Data Warehouse Prescriptive Analytics 69

Cloudera

JANUARY 11, 2018

I often meet with our customers to help them understand how to connect modern technology to business success. For them, they may understand that they need a data-driven strategy or the culture may aim to take a shift to being guided by data. “Organizations need a strategy for creating the single customer view.

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40

Alation

MAY 16, 2023

Data is a valuable resource, especially in the world of business. A McKinsey survey found that companies that use customer analytics intensively are 19 times higher to achieve above-average profitability. But with the sheer amount of data continually increasing, how can a business make sense of it? Robust data pipelines.

Data Lake 69

Data Lake Data Governance Data Warehouse Data Processing 69

Alation

MAY 16, 2023

Data is a valuable resource, especially in the world of business. A McKinsey survey found that companies that use customer analytics intensively are 19 times higher to achieve above-average profitability. But with the sheer amount of data continually increasing, how can a business make sense of it? Robust data pipelines.

Data Lake 40

Data Lake Data Governance Data Warehouse Data Processing 40