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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data.

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How The Cloud Made ‘Data-Driven Culture’ Possible | Part 2: Cloud Adoption

BizAcuity

Without a well-thought of data strategy and framework in place, the cloud strategy could prove to be more expensive than it has to be. To try and test the platforms in accordance with data strategy and governance. Reasons may vary from business to business but integration is the cornerstone for customer success.