Customer Analytics Measurement Metrics Prescriptive Analytics 
AWS Big Data
MARCH 26, 2024
In 2022, AWS commissioned a study conducted by the American Productivity and Quality Center (APQC) to quantify the Business Value of Customer 360. The following figure shows some of the metrics derived from the study. increase in customer lifetime value, 25.3% Organizations using C360 achieved 43.9%
Jet Global
MAY 1, 2023
Business End-User Benefits Embedding analytics into essential applications makes analytics more pervasive. As a result, end users can better view shared metrics (backed by accurate data), which ultimately drives performance. Taking non-commercial applications to the next level of analysis can be widely helpful.
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