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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data.

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A Guide to Data Analytics in the Travel Industry

Alation

Why is data analytics important for travel organizations? With data analytics , travel organizations can gain real-time insights about customers to make strategic decisions and improve their travel experience. How is data analytics used in the travel industry?