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Three Types of Actionable Business Analytics Not Called Predictive or Prescriptive

Rocket-Powered Data Science

Decades (at least) of business analytics writings have focused on the power, perspicacity, value, and validity in deploying predictive and prescriptive analytics for business forecasting and optimization, respectively. Descriptive: find the right answers in the data. Cognitive: find the right questions in the data.

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Incorporating Artificial Intelligence for Businesses : The Modern Approach to Data Analytics

BizAcuity

Combined, it has come to a point where data analytics is your safety net first, and business driver second. Not just banking and financial services, but many organizations use big data and AI to forecast revenue, exchange rates, cryptocurrencies and certain macroeconomic variables for hedging purposes and risk management.