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What’s the Difference Between Business Intelligence and Business Analytics?

Sisense

BA is a catch-all expression for approaches and technologies you can use to access and explore your company’s data, with a view to drawing out new, useful insights to improve business planning and boost future performance. What About “Business Intelligence”? But on the whole, BI is more concerned with the whats and the hows than the whys.

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What is business intelligence? Transforming data into business insights

CIO Business Intelligence

But the benefits of BI extend beyond business decision-making, according to data visualization vendor Tableau , including the following: Data-driven business decisions: The ability to drive business decisions with data is the central benefit of BI.