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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

Customer 360 (C360) provides a complete and unified view of a customer’s interactions and behavior across all touchpoints and channels. This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes. Then, you transform this data into a concise format.

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What Is Embedded Analytics?

Jet Global

This is in contrast to traditional BI, which extracts insight from data outside of the app. As rich, data-driven user experiences are increasingly intertwined with our daily lives, end users are demanding new standards for how they interact with their business data. Yes—but basic dashboards won’t be enough.