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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data.

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Four starting points to transform your organization into a data-driven enterprise

IBM Big Data Hub

As part of a data fabric, IBM’s data integration capability creates a roadmap that helps organizations connect data from disparate data sources, build data pipelines, remediate data issues, enrich data quality, and deliver integrated data to multicloud platforms. Start a trial.