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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

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What Is Embedded Analytics?

Jet Global

This is in contrast to traditional BI, which extracts insight from data outside of the app. As rich, data-driven user experiences are increasingly intertwined with our daily lives, end users are demanding new standards for how they interact with their business data. Let’s just give our customers access to the data.