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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Business analytics and business intelligence (BI) serve similar purposes and are often used as interchangeable terms, but BI can be considered a subset of business analytics. Whereas BI studies historical data to guide business decision-making, business analytics is about looking forward.

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Though you may encounter the terms “data science” and “data analytics” being used interchangeably in conversations or online, they refer to two distinctly different concepts. Meanwhile, data analytics is the act of examining datasets to extract value and find answers to specific questions.

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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

For example, you can use C360 to segment and create marketing campaigns that are more likely to resonate with specific groups of customers. The following figure shows some of the metrics derived from the study. faster time to market, and 19.1% faster time to market, and 19.1% Organizations using C360 achieved 43.9%

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What Is Data Intelligence?

Alation

Data intelligence first emerged to support search & discovery, largely in service of analyst productivity. For years, analysts in enterprises had struggled to find the data they needed to build reports. This problem was only exacerbated by explosive growth in data collection and volume. Data lineage features.

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What Is Embedded Analytics?

Jet Global

Section 2: Embedded Analytics: No Longer a Want but a Need Section 3: How to be Successful with Embedded Analytics Section 4: Embedded Analytics: Build versus Buy Section 5: Evaluating an Embedded Analytics Solution Section 6: Go-to-Market Best Practices Section 7: The Future of Embedded Analytics Section 1: What are Embedded Analytics?