Data-driven Experimentation Key Performance Indicator Uncertainty 
Occam's Razor
APRIL 8, 2013
We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. It helps you to amplify what’s proven to work, throw away what isn’t, and tweak the goal-posts when data indicates that they may be in the wrong place.
O'Reilly on Data
OCTOBER 13, 2020
From a technical perspective, it is entirely possible for ML systems to function on wildly different data. For example, you can ask an ML model to make an inference on data taken from a distribution very different from what it was trained on—but that, of course, results in unpredictable and often undesired performance.
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