Data Enablement Machine Learning Marketing Prescriptive Analytics 
Rocket-Powered Data Science
MARCH 10, 2020
How does one express “context” in a data model? Consider this marketing attribution use case: person A sees the marketing campaign, person A talks about it on their social media account, person B is connected to person A and sees the comment, and subsequently person B buys the product. community detection ).
Andrew White
JANUARY 11, 2021
How does CDO overlap with Market Research functions? Do Qual data sources for example text, which tend to live in MR cross into the CDO world? I suspect some of our analysts who cover market research would have insight here. For example, it is possible the CDO is the head of Marketing. This is not how it works though.
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