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How Big Data Is Influencing Web Design and What You Can Learn from It

Smart Data Collective

Big data has become the lifeblood of small and large businesses alike, and it is influencing every aspect of digital innovation, including web development. What is Big Data? Big data can be defined as the large volume of structured or unstructured data that requires processing and analytics beyond traditional methods.

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Data-Driven Digital Marketing Carves Competitive Edge For SMEs

Smart Data Collective

A compilation of research from the G2 Learning Hub Shows the number of businesses relying on big data is rising. They cited one study showing that 40% of businesses need to use unstructured data on a nearly daily basis. One of the ways that businesses can gain an edge is with digital marketing strategies that hinge on big data.

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Your Data Architecture Holds the Key to Unlocking AI’s Full Potential

CIO Business Intelligence

In one Forrester study and financial analysis, it was found that AI-enabled organizations can gain an ROI of 183% over three years. AI working on top of a data lakehouse, can help to quickly correlate passenger and security data, enabling real-time threat analysis and advanced threat detection.