CIO Business Intelligence

FEBRUARY 16, 2023

Selling the value of data transformation Iyengar and his team are 18 months into a three- to five-year journey that started by building out the data layer — corralling data sources such as ERP, CRM, and legacy databases into data warehouses for structured data and data lakes for unstructured data.

Unstructured Data 98

Unstructured Data Data Lake Prescriptive Analytics Digital Transformation 98

AWS Big Data

MARCH 26, 2024

This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes. For example, you can use C360 to segment and create marketing campaigns that are more likely to resonate with specific groups of customers. faster time to market, and 19.1%

Data Strategy 70

Data Strategy Strategy Data Warehouse Prescriptive Analytics 70

Alation

MARCH 21, 2023

What types of data are collected? With data analytics , travel organizations can gain real-time insights about customers to make strategic decisions and improve their travel experience. What are common data challenges for the travel industry? How is data analytics used in the travel industry?

Data Analytics 52

Data Analytics Analytics Data-driven Big Data 52

Andrew White

JANUARY 11, 2021

How does CDO overlap with Market Research functions? Do Qual data sources for example text, which tend to live in MR cross into the CDO world? I suspect some of our analysts who cover market research would have insight here. For example, it is possible the CDO is the head of Marketing. They have a different sweet spot.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52