Create an end-to-end data strategy for Customer 360 on AWS
AWS Big Data
MARCH 26, 2024
A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data. To do this at scale, you have to use AI/ML services for decision-making.
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