Remove Data Lake Remove Data Strategy Remove Metadata Remove Prescriptive Analytics
article thumbnail

Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data. Then, you transform this data into a concise format.

article thumbnail

A Guide to Data Analytics in the Travel Industry

Alation

Ethical data management requires travel organizations to go beyond the minimum baseline requirements of data privacy and protection law and focus on building trusting relationships that ensure data trustworthiness. How is data analytics used in the travel industry? Curious to see Alation in action?