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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

For example, consider a smaller website that is considering adding a video hosting feature to increase engagement on the site. Instead, we focus on the case where an experimenter has decided to run a full traffic ramp-up experiment and wants to use the data from all of the epochs in the analysis. 2] Scott, Steven L. 2015): 37-45. [3]