Data mining Experimentation Metrics Predictive Analytics 
Occam's Razor
AUGUST 22, 2011
" ~ Excellent Analytics Tips Series: "What is the best possible advice advice you can give me?" " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement" Web Analytics Data Sampling 411.
Occam's Razor
NOVEMBER 13, 2009
Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. A good thing.
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