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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

A/B testing is used widely in information technology companies to guide product development and improvements. Since we work in Google’s Search Ads group, the long-term effects our studies focus on are ads blindness and sightedness , that is, changes in users’ propensity to interact with the ads on Google’s search results page.

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Variance and significance in large-scale online services

The Unofficial Google Data Science Blog

One big factor in putting data science on the map has been what we might call Large Scale Online Services (LSOS). These are sites and services which rely both on ubiquitous user access to the internet as well as advances in technology to scale to millions of simultaneous users.

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Business Intelligence System: Definition, Application & Practice

FineReport

Business intelligence system is a set of complete solutions using technologies, processes and applications. In addition, it can extract useful data from different business systems of an enterprise for storing, analyzing, and managing internal data. Data Mining. BI INTELLIGENCE (from google). What is BI System?