Data mining KDD Metrics Technology 
Data Science 101
OCTOBER 31, 2019
This data alone does not make any sense unless it’s identified to be related in some pattern. Data mining is the process of discovering these patterns among the data and is therefore also known as Knowledge Discovery from Data (KDD). Machine learning provides the technical basis for data mining.
The Unofficial Google Data Science Blog
OCTOBER 7, 2015
A/B testing is used widely in information technology companies to guide product development and improvements. Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning. 2] Ron Kohavi, Randal M.
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