The Unofficial Google Data Science Blog

OCTOBER 7, 2015

For example in ads, experiments using cookies (users) as experimental units are not suited to capture the impact of a treatment on advertisers or publishers nor their reaction to it. Henne, Dan Sommerfield, Overall Evaluation Criterion , Proceedings 13th Conference on Knowledge Discovery and Data Mining, 2007.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

Domino Data Lab

MAY 20, 2021

Data mining for direct marketing: Problems and solutions. Proceedings of the Fourth International Conference on Knowledge Discovery and Data Mining, 73–79. Morgan Kaufmann Publishers Inc. 30(2–3), 195–215. link] Ling, C. X., & Li, C. Quinlan, J. Programs for machine learning. Everhart, J.

Machine Learning 136

Machine Learning Metrics Data mining Knowledge Discovery 136

The Unofficial Google Data Science Blog

JULY 22, 2020

Companies like Google [2], Amazon [3], and Microsoft [4] have all published scholarly articles on this topic. Proceedings of the 13th ACM SIGKDD international conference on Knowledge discovery and data mining. Proceedings of the 23rd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining.

Experimentation 95

Experimentation Statistics Testing Strategy 95