The Unofficial Google Data Science Blog

OCTOBER 7, 2015

A/B testing is used widely in information technology companies to guide product development and improvements. For questions as disparate as website design and UI, prediction algorithms, or user flows within apps, live traffic tests help developers understand what works well for users and the business, and what doesn’t.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

Domino Data Lab

MAY 20, 2021

Their tests are performed using C4.5-generated 1988), E-state data (Hall et al., note that this variant “performs worse than plain under-sampling based on AUC” when tested on the Adult dataset (Dua & Graff, 2017). Data mining for direct marketing: Problems and solutions. Morgan Kaufmann Publishers Inc.

Machine Learning 136

Machine Learning Metrics Data mining Knowledge Discovery 136

The Unofficial Google Data Science Blog

JULY 22, 2020

Another reason to use ramp-up is to test if a website's infrastructure can handle deploying a new arm to all of its users. The website wants to make sure they have the infrastructure to handle the feature while testing if engagement increases enough to justify the infrastructure. We offer two examples where this may be the case.

Experimentation 95

Experimentation Statistics Testing Strategy 95