Remove Data Processing Remove Data Quality Remove Data Strategy Remove Structured Data
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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data.

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From Data Silos to Data Fabric with Knowledge Graphs

Ontotext

Connecting the data in a graph allows concepts and entities to complement each other’s description. Given a critical mass of domain knowledge and good level of connectivity, KG can serve as context that helps computers comprehend and manipulate data. Consider using data catalogs for this purpose.