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A Guide to Data Analytics in the Travel Industry

Alation

Ethical data management requires travel organizations to go beyond the minimum baseline requirements of data privacy and protection law and focus on building trusting relationships that ensure data trustworthiness. How is data analytics used in the travel industry?

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The Gartner 2021 Leadership Vision for Data & Analytics Leaders Webinar Q&A

Andrew White

On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc. where performance and data quality is imperative? Yes, prescriptive and predictive analytics remain very popular with clients.