O'Reilly on Data

MARCH 18, 2020

It seems as if the experimental AI projects of 2019 have borne fruit. Two functional areas—marketing/advertising/PR and operations/facilities/fleet management—see usage share of about 20%. By contrast, AI adopters are about one-third more likely to cite problems with missing or inconsistent data. But what kind?

Enterprise 307

Enterprise Deep Learning Data Governance Risk 307

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? Be data driven?" Who Owns Web Analytics?

KPI 124

KPI Metrics Measurement ROI 124

Smarten

NOVEMBER 3, 2017

These tools should include: Self-Serve Data Preparation – Allows business users to perform Advanced Data Discovery and auto-suggests relationships, reveals the impact and importance of key factors, recommends data type casts, data quality improvements and more!

Analytics 40

Analytics Visualization Experimentation Cost-Benefit 40

Occam's Razor

NOVEMBER 13, 2009

It is not only the most current book on everything important and bleeding edge in Web Analytics, it is a labor of love that will help you transform your personal thinking and assist in revolutionizing your organization (big or small). Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0.

Analytics 71

Analytics Metrics Measurement Testing 71