Data Science Knowledge Discovery Risk Statistics 
The Unofficial Google Data Science Blog
JANUARY 14, 2016
by AMIR NAJMI Running live experiments on large-scale online services (LSOS) is an important aspect of data science. Because individual observations have so little information, statistical significance remains important to assess. We must therefore maintain statistical rigor in quantifying experimental uncertainty.
The Unofficial Google Data Science Blog
JULY 22, 2020
One reason to do ramp-up is to mitigate the risk of never before seen arms. For example, imagine a fantasy football site is considering displaying advanced player statistics. A ramp-up strategy may mitigate the risk of upsetting the site’s loyal users who perhaps have strong preferences for the current statistics that are shown.
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