Data Strategy, Digital Transformation, Predictive Modeling and Uncertainty

How Skullcandy Uses Predictive and Sentiment Analysis to Understand Customers

Sisense

SEPTEMBER 9, 2019

Mark Hopkins is the Chief Information Officer at Park City, Utah based Skullcandy, leading the global IT, Digital, and Customer Service teams. We fed Kraken (BigSquid’s predictive analytics engine) information about historical warranty costs, claims, forecasts, historical product attributes, and attributes of the new products on the roadmap.

Predictive Analytics

Predictive Analytics Predictive Modeling Forecasting Data-driven

Why Analytics Are Essential in Times of Crisis

Sisense

MARCH 24, 2020

Now is the time to apply the full force of business intelligence used by analytics teams to help navigate growing uncertainty. Three clear opportunities are ripe to collect, analyze, and act on data: Maximize revenues: Identify drivers to increase sales by evaluating existing customers and processes. Insights over instinct.

Analytics

Analytics Sales Forecasting Business Intelligence

Data Leaders Brief

How Skullcandy Uses Predictive and Sentiment Analysis to Understand Customers

Why Analytics Are Essential in Times of Crisis

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